Web Analytics Services

Web analytics and Seo/SEM are really part of the same thing - driving traffic to your site products, offerings, services and information in order to drive a pre-determined result and measure it.  The Web Analytics, or Web Metrics part takes place in the measurement and interpretation of your web traffic, visitor intent and conversion process.  

Hungryfish is committed to maintaining a performance level with our staff that is unmatched in this type of business. We understand the level of quality required to consult in this specialized area of Search Marketing. Marshall Sponder is a expert in the field of Web Analytics as it’s applied to Search Engine Marketing; he writes for Know More Media through the www.webmetricsguru.com blog, an increasingly popular commentary of web metrics and web analytics in the Blogosphere. In addition, Marshall works at IBM.com and is the chief web metrics analyst for the IBM Homepage and Investor Relations group, providing actionable intelligence to various groups within IBM on search traffic and Opportunity Identification (OI) metrics lead generation, RSS Feeds and Content Syndication, Podcast Downloads, and internal sponsored advertising.

Web Analytics / Web Metric Services:
A.  Analyst Services

- Search Engine Traffic Analysis
- Website Content Management Template Analysis
- Keyword Analysis / Landing Page Analysis / Metadata Analysis
- Linking Analysis
- Visitor Intent Analysis
- Conversion Analysis
- Search Branding Analysis
- Blog Analysis and Blog Setup
- Search Engine Marketing Scorecarding
- Competitor Analysis
- Online SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Geo-Demographic Audience Analysis 
- Audience Targeting Services
- Geo-Targeted PPC campaigns and targeted landing page services
- Podcast, Vidcast, RSS Feed Analysis

B. Reporting Services

- Monthly Search Engine Traffic Analysis and scorecarding
- Web Analytics monthly reporting (traffic analysis, page tweaking)
- Monthly Newsletter, Blog, RSS Feeds, Podcasting, Vidcasting Metrics Reporting
- Linking Updates, finding additional links.

C. Pricing

- Analyst Services are charged based on an hourly rate of 85.00 hr; job sizing is based on requirements.

- Reporting Services are bulk priced per month per service per site (Reporting Services are usually a part of an ongoing optimization program; usually Analysis Services are first performed – once the recommended changes are made monthly Reporting Services are important to monitor and maintain progress.