Web Analytics 

What are Your Online Visitors Telling You..Understand Your Traffic!

Web Analytics  is a vital component as it relates to Search marketing, and the overall success of your online initiatives and site optimization efforts. Understanding "Meaningful Metrics" will allow your business to improve driving quality traffic to your site, products, and services, then track, collect and measure the quantitative data.  The Web Analytics, or Web Metrics component we offer your business takes place in the measurement and interpretation of your web site traffic, visitor intent, and conversion process, Learn what your visitors are saying and thier motivation. We help you learn these processes and understand the value this presents as a tool for your online business. 

Hungryfish is committed to maintaining a performance level for our customers that is unmatched when it comes to understanding visitor behavior. We understand the level of quality required to consult in this specialized area of Search Marketing Metrics. My Associate Marshall Sponder is a expert in the field of Web Analytics as it’s applied to Search Engine Marketing and our initial Mentor; he writes for Know More Media through the www.webmetricsguru.com blog, an increasingly popular commentary of web metrics and web analytics in the Blogosphere. In addition, Marshall works at IBM.com and is the chief web metrics analyst for the IBM Homepage and Investor Relations group, providing actionable intelligence to various groups within IBM on search traffic and Opportunity Identification (OI) metrics lead generation, RSS Feeds and Content Syndication, Podcast Downloads, and internal sponsored advertising.

Web Analytics / Web Metric Services:
A.  Website Analyst Services

- Search Engine Traffic Analysis
- Website Content Management Template Analysis
- Keyword Analysis / Landing Page Analysis / Metadata Analysis
- Linking Analysis
- Visitor Intent Analysis
- Conversion Analysis
- Search Branding Analysis
- Blog Analysis and Blog Setup
- Search Engine Marketing Scorecarding
- Competitor Analysis
- Online SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Geo-Demographic Audience Analysis 
- Audience Targeting Services
- Geo-Targeted PPC campaigns and targeted landing page services
- Urchin and AW Stats instruction and set up

B. Reporting Services

- Monthly Search Engine Traffic Analysis and scorecarding
- Web Analytics monthly reporting (traffic analysis, page tweaking)
- Monthly Newsletter, Blog, RSS Feeds, Podcasting, Vidcasting Metrics Reporting
- Linking Updates, finding additional links.

C. Pricing

- Web Analyst Services are charged based on an hourly rate of 65.00 hr; job sizing is based on requirements.

- Reporting Services are bulk priced per month per service per site (Reporting Services are usually a part of an ongoing optimization program; usually Analysis Services are first performed – once the recommended changes are made monthly Reporting Services are important to monitor and maintain progress.