Internet Search Marketing has become a major factor in todays marketing budgets 

Keeping your website ranked favorably within the major Search Engines, in today's competitive market has become an absolute necessity. Unlike many others, we have become passionate about educating and coaching on the importance and value of promoting your business using the internet. If you are without minimum knowledge of  Internet Marketing and a professional to suggest strategies and implement changes for your site or your video, a top ranking is unlikely. Our consultants are passionate about the internet and search, so we feel obligated to help your site meet the needs of the visitor. These services represent the opportunity to dramatically impact your business by improving your online visibility.

"Maximizing your online visibility is key to maintaining a competitive business advantage!

    Search & Internet Marketing Services :

• Web page Position and Ranking Analysis
  A detailed analysis of your sites organic search results for specific key phrases, these rankings will change over time as more sites compete for similar key phrases. Detailed monthly ranking reports are available for your selected Search Engines, Directories and  specific key phrases.
  
• Keyword Development
  Effective keyword selection is the most important and time consuming task in optimizing a page to deliver targeted traffic related to your business. We will identify, then prominently place the most desired search terms your prospects are actually looking for related to your product, service or industry. By choosing relevant keywords, your optimizing for success. Your selected keywords reflect phrases your visitors will use when searching for a products or services your business offers. Choosing very competitive key phrases may influence your cost and ability to obtain a top position.
  
• Web Page Optimization
  We take into consideration many factors of your page before implementing the actual change to your pages and html code. Usually the primary focus is on, but not limited to: Design, content modification, link architecture, creating compelling titles & descriptions, designing meta tags, keyword placement and image text. During this process we will compare theses factors against top performing pages. If all of these items were properly implemented your pages would be considered Search Engine friendly.
  
• Link Popularity Assessment
  How popular is your site to others relevant websites in the same industry, Internet community or directory? Does this matter? To some extent yes, but always remember quality is more important than quantity to most Search Engines. We analyze your incoming, outgoing and internal links and compare them to top ranking sites to determine if you are in need of an additional link building campaign.
  
• Web Analytics
  A generic term meaning the study of the impact of a website on its users and how consumers use a web site.We see it as a new frontier to marketing, by measuring the success of e-mail, search marketing and paid advertising campaigns. Most often companies use Web Analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. With this information, website owners can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to optimize a site to create a better user experience. Our firm would prefer your business web site has some form of web analytics software in place prior to engaging in any Search Marketing efforts.
  
• Custom Directory Submissions (one way links)
  Most Search Engines prefer to find sites on their own through spiders scouring the web for new links and sites. As links continue to play a critical factor in any successful internet marketing campaign, search engine friendly directories have proven to be the most stable and effective resources for one way links. Having us submit your site to directories is one of the important steps in marketing your site. Our experienced Staff has the knowledge to select the proper type of directory ( Industrial, hospitality, Niche, Paid, Local, Shopping, Free), and choose categories and submission techniques, than manually hand submit your sites to these directories with in the categories related to your business.Our processes will ensure quality web promotion for your website. We will also create reports in Excel to help track your directory submission process over time. We offer several programs that include directory link building from our database of over 300 quality reviewed and industry specific directories.
  

• Website Development - Social SEO and Blog Creation
  Our staff consists of some extraordinary graphic designers and programmers, with many years of web development and design.  Your website should be a reflection of your business; your online calling card. We will ensure your site has NO weakness when regarding usability and navigation. If your site needs upgrading, a Blog, custom facebook page, e-commerce solution, store or a content management system, our service is state of the art. We will also provide clients affordable hosting and FTP access if needed.
  
• Video Search Engine Marketing
  We will guide you through the process of developing your video and maximizing the distribution to many social media and video sharing sites. Some of the most popular Search Engine result pages( SERPs) now contain video content as well as universal search results related to specific tags and keywords. As  you know sites like youtube, yahoo video and meta cafe's popularity will continue to increase daily. By using youtube and other popular video sharing sites as a method of promoting your video content and generating free traffic to your site plays an important role in todays online marketing strategies.CAUTION - a cheap video is a cheap video and does more harm than good when promotiong your business!

• Paid Search Services & Paid Inclusion
  Not all Search is free anymore, you can actually pay for keywords (bid) to attain a top position. Therefore, we will provide a detailed outline on how to gain immediate web placement for your company, using pay per click ads and paid performance programs guaranteed to generate targeted traffic. We must tell you there are additional fees relating to these services, and some can be quite costly. This is a very effective way to determine your rank and improve your traffic fast. So consult with your Internnet Marketing Consultant if you believe this is the advertising choice for your business.
  

• Local Internet Marketing
  Local Search (combining a search engine query with a geographic term, like town, state or zipcode) helps Internet users find local businesses quickly.
  Most of the major Search Engines like Google, Yahoo and MSN are growing in importance as a leading source of local business information. Studies show that an astonishing 36% of searches are made to find local businesses, and about a quarter of all Internet users are conducting local searches online. Unfortunately, many businesses don't show up in those results—so aren’t even considered. Most of the more popular local search properties enable businesses to create business data profile which help to provide a more qualitative source of local information to searchers, whether your business has a Web site or not.Our specialists will create and promote your business data profiles for you and ensure your detailed business information is optimized for Local Search.
• Monthly Reporting & Maintenance
  Often Search Engine Optimization results don't occur overnight. We must constantly tweak your pages and monitor rankings to ensure your company is achieving their desired results. All of our programs ensure we monitor your site for three months and make necessary adjustments determined by your reports and marketing goals. You may desire this feature on an annual basis.
  

We use our "Best Practices" approach to website promotion and Search Marketing.

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